Job Title : MARKETING MANAGER Job Category : MARKETING Job Type : FULL TIME Experience : 3 TO 10 YEARS Key Skills MARKETING Location : THRISSUR Qualification : MBA, BBA, ANY BACHELORS DEGREE Posted : 284 days ago Contact : 7025105522 No. of Vacancies : 2 Description :
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Identifies marketing opportunities by identifying consumer requirements; defining market, competitor’s share, and competitor’s strengths and weaknesses; forecasting projected business; establishing targeted market share.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
Formulate, direct and coordinate marketing activities and policies to promote products and services
Negotiate contracts with vendors and clients.
Consult with product development personnel on product specifications such as design, color, and functionalities.
Compile lists describing product or service offerings.
Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and competitors and for preparing agreement/contract with clients.
Coordinate and participate in promotional activities and working with developers and designers to market products and services.
Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
Initiate market research studies and analyze their findings.
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
Conduct economic and commercial surveys to identify potential markets for products and services.
Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.